With the older Creative Suite tools, Adobe had an installed base of 12.8 million customers using different CS versions, which had been built up over a decade… The latest Creative Cloud subscription figures show they have more than doubled that customer base in the ten years since CC was first released.
Meaning, the run rate of new subscriptions is close to 1 million per quarter – adding an average of ~10,000 net new paid members every day for the CC 2023 product line. This is well over double the number from five years ago, and up approx.
So, doing the math and updating for year-end 2022, this gives an estimated new total of nearly 30 million subscribers. And at the end of 2020, management said that “the Creative Cloud business has grown ~85%” from 2017, when analysts pegged the number of CC paid subscribers at 12 million. Last year at this time, annual growth was reported as 17.3%. Per the company’s record fiscal year results out last week, recurring revenue in Adobe’s Creative segment grew 13.4% over the past twelve months. Adobe’s Creative Cloud has been available for over a decade now and continues to extend strong adoption in the worldwide marketplace, the latest published figures show.
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